Internet Marketing can be defined as a discipline of online selling and promotion of services and products over the Internet. The main objective of Internet Marketing is to generate business revenues by using electronic means. Digital marketing is part of online marketing, which uses various internet and digital technologies including web pages, emails, instant messaging systems and other web-based media and platforms. The key components of Internet marketing include search engine optimization (SEO), pay per click (PPC) advertising, affiliate programs, social media, video marketing, display advertising, and other channels.
An effective internet marketing strategy should include at least four elements. These are SEO, Affiliate Programs, Social Media, and Display Advertising. A thorough and well-planned internet marketing effort will drive traffic to the advertiser’s website where he can then contact the customer directly. SEO, or Search Engine Optimization, increases the relevance of websites in the search results of major search engines such as Google, Yahoo, MSN, Ask Jeeves, AOL Search, and Bing.
SEO techniques include placing web-pages in positions of the search engines, or in higher listings in the SERPs (Search Engine Results Pages), of popular search engines. This increases the chances of visitors searching for a product or service using a particular URL. Affiliate Programs, also called associate programs, provides advertisers with commission payments for sending traffic through a link contained in a web-page. This is referred to as Pay Per Click (PPC). SEO Halifax
Social media provides users with the ability to post messages on blogs, microblogs, or other websites. These messages are visible to other users in the same communities and can be forwarded to other users in the form of direct messages or through emails and instant messages. In the case of email and instant messages, the subject line is used as a signature to indicate that it was written by the user and not the owner of the account. Direct messages are sent to a specific user and contain the user’s name and a link to the advertiser’s website. Facebook, LinkedIn, and Twitter are some examples of social media sites where internet marketing can be very successful.
Content marketing is an approach to promoting websites that make use of keywords and key phrases that are relevant to the products, or services, being promoted. Keywords can be researched by using paid search engine optimization tools. The objective is to rank for a high volume, low competitive term. The tools that are most effective are the ones that can provide data for thousands of searches. A drawback to content marketing is that it does not pay off immediately as the cost per click is generally higher than pay per impression.
Paid Search Engine Optimization (SEO) is an Internet Marketing strategy that ranks websites according to the number of links from other websites. It is relatively inexpensive and is a very effective Internet Marketing technique. A drawback to SEO is that it does not pay off immediately as the cost per click is generally higher than pay per impression. However, SEO is still used by many Internet Marketing professionals as a way to promote websites.
Another option for internet marketing strategies is email marketing. Email marketing allows for mass distribution of information to a large number of recipients at little or no cost. This strategy is particularly effective because it can target audiences that are not likely to purchase your products or services. Email marketing can generate high quality sales leads that can result in new clientele. In addition, if an advertisement is well designed, it can attract more attention than an advertisement in a search engine optimization (SEO) site.
One final strategy in the list of internet marketing strategies is digital marketing, also known as web marketing. This Internet Marketing strategy involves creating and distributing electronic versions of your product or service to clients through the Internet. For example, you might create and distribute a free electronic eBook based on your product or service. Web marketing is often used for offline marketing, such as business cards, brochures, or for obtaining customer information for your business. Digital marketing is quickly becoming one of the most effective methods of Internet Marketing because it can be executed in a number of different ways, which makes it easier to reach the masses
