If you’re wondering how to use Google My Business to get more customers, there are some key factors that you must consider. First, choosing a primary category is vital, and you must ensure it is the most relevant and searched for. Choosing the right type is also crucial because it will determine your business’s visibility in Google searches. Google My Business allows you to specify up to 5 categories. Choose the category that best describes your business. In addition to this, you can set up alerts for messages, reviews, and questions. You can also publish offers, events, products, and services.
Location Extensions Provide a Map of Your Business.
Google My Business provides location extensions for advertisers who want to show advertisements to customers in certain areas. These extensions can be customized or curated in locations. This is helpful for advertising in specific areas, such as your local area. You can also use location targeting to get your ads to appear on particular websites.
Location extensions work well for businesses with multiple locations. Restaurants, auto repair shops, gyms, and chain companies can benefit from this feature. Different locations may have additional search terms and users. Location extensions make it easier for people to find the closest location. A quick guide to Google My Business is available from some industry experts like https://birdeye.com/blog/google-my-business-categories-a-short-guide/.
You Can Request Reviews from Past Clients.
If you’d like to increase the number of positive reviews of your business, you can request reviews from past clients using Google My Business. First, you should log in to your Google My Business account. This will allow you to create a short URL that will direct your customers to a review form. After completing a short URL, Google will check to make sure it’s unique and will be displayed on your business profile.
If you email your clients, use specific words that appeal to the reviewer. Avoid using “mass email” language, which may cause Google to flag your review request as spam and filter out your reviews. Instead, ensure your email is tailored to your business and brand and include specific information about your order. This will help your clients feel heard and valued.
You Can Display Your NAP Consistently.
There are a few simple ways to ensure that your NAP is always visible on Google. One way is to ensure that your listing is consistent with the information on your website. For example, you should include your NAP on your homepage, contact page, header, and footer. In addition, you can embed a Google Map of your business to send a local SEO signal. Finally, you should also add your NAP to your social media accounts.
Google will not prioritize a website that does not display its NAP consistently. Therefore, if you have several social media accounts, you should check and make sure that your NAP is always shown on them. Also, if your business has several locations, you should always ensure that they display your NAP.
You Can Encourage Happy Customers to Post Reviews.
You can use various methods to encourage happy customers to post a review. For example, you can ask them to write a review on social media, your menu, and when you ship out products. The key is to make it easy for your customers to leave a review. For example, you can create a dedicated landing page that links directly to your Google page and provide them with instructions on how to post a review.
One way to encourage your customers to leave a review is to give them a discount. This will encourage customers to leave a review and provide you with a paper trail.