Due to us now being deep into the digital age, and this narrative being further pushed by the global pandemic caused by Covid-19, the important of having an online presence is now more important than ever. Due to this, there are a whole host of ways to improve your searchability and visibility online but below we look at the most important factors that will improve traffic and in essence generate leads and increase sales of your goods and/or service.
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Within the search engine optimisation world, the content that you are delivering on each site is one of the most important factors and certainly one of the fundamentals. Without good quality, engaging and unique content then it certainly will be difficult to get noticed online. Every single page on your site will need to include written and descriptive content that can be crawled by search engine to work out how worthy your site is of being pushed up their rankings. If your page is lacking in content, then this will precent search engine from indexing them and will certainly affect your searchability and visibility online.
Next up which is just as important as the content on your page is to ensure that your unique title tags and descriptions are aligned throughout your whole site. Title tags on a page serve as the headline of each bit of content on the page and this is what determines what your potential customers are searching for. Ensuring that they are key word targeted and are relevant to what your customers might be searching for is very important.
And finally, improving your social media following and looking for new clientele on these types of websites will of course increase your searchability and visibility online. Social media sites are some of the most visited sites on the internet and so the more eyes that are looking onto your social pages will be more inclined to click onto your profile thus clicking into your site. Social media posts should be an area to grow your brand and posting relatable content can be the best way to do this.