Finding the right dealership is crucial if you’re looking to purchase a motorsport vehicle. You want to know that you’re getting the best value and experience possible. That’s why we have compiled this list of everything you need to know about your following motorsport dealership. It includes tips on choosing the right dealer, what to expect from the dealer, and how to build relationships with your dealer, so you’re always coming back for more.
What to Expect from a Dealership
When it comes to the RZR dealership, there’s a lot to consider. First, of course, you want the best price for your new bike, and you’ll also need a dealer who will take care of you in the future. The best way to find out what type of dealership you’re dealing with is to ask around. Taking the time to talk with other riders, attend local events, and see how the employees interact with their customers can go a long way in helping you make an informed decision.
One of the most impressive things about a motorcycle dealership is the amount of passion they have for their products. It can show how they handle customer service, e.g., by offering an extensive warranty plan or a pre-paid service deal. It can also show in the amount of money they spend on marketing, e.g., in the case of a large-scale advertising campaign, which is also a good indicator of their dedication to your purchase experience.
How to Choose a Dealer
You must do your homework if you’re ready to open your own power sports dealership. First, survey your market and choose an area already in demand and where you can expect to generate business. It will help you attract investors for financing and keep your business thriving.
Hiring staff with experience in various motorcycles and related products is also essential. They should know how to start and operate a motorcycle, assess fluid levels, and offer customers the chance to take motorcycle safety courses.
Enthusiasts make great sales reps but are often too focused on the talking shop and “order taking.” Professional sales training helps enthusiasts harness their enthusiasm and convert it into actual customer purchases. It also teaches your team to build rapport, identify customer wants and needs, and match those to the product they sell. That way, your team can consistently advance the ball closer to a sale and meet your sales goals.
Dealership Fees
When it comes to buying a new vehicle, there are several fees you’ll have to pay. Unfortunately, these costs are often hidden and can add up to a significant amount.
The dealer may also charge you for other services, like registering your car and assigning its title. These fees can be hundreds of dollars or more, depending on the state where you buy a vehicle.
Destination fees, also known as freight or delivery charges, are another standard cost you’ll have to pay when purchasing a new vehicle. These fees are based on the dealership’s transportation costs.
These fees can add up to thousands of dollars, so it’s essential to understand what you’re getting into before you start shopping for your next bike. Dealerships should disclose these fees and clarify what you’ll be paying in the out-the-door price of your motorcycle.
Dealership Reputation
When it comes to car shopping, reputation can be an invaluable resource. Consumers rely on online reviews and public comments to help them choose the right dealership for their needs.
Dealerships can lose a substantial amount of business and customer trust in the face of a negative review from an unsatisfied customer. Harmful content can linger online for years, so it’s vital to get control of it as soon as possible.
In addition to affecting your overall business’s profitability and trustworthiness, a negative review can deter customers from contacting you. Even a single negative review can negatively impact your average rating, making it hard to compete with other local dealers for your business.
It takes about 40k 5-star reviews to cancel out the negative impact of a 1-star rating, so you want to ensure your dealership generates plenty of positive customer reviews. Plus, responding to reviews promptly shows consumers you care about their feedback, which can improve your search engine rankings and increase your sales opportunities.
