Every business owner who wants to be successful today has social media accounts for his or her company. Whether you design logos or repair cars, you know that you need to regularly update your pages to connect with potential customers. However, when you post frequently, it’s easy to anger or annoy your customers. To avoid making simple mistakes that cost you followers and customers, fit these two tips into your marketing plan today.
- Take Advantage of Analytical Software
Social media isn’t just about pictures, likes, and comments. In the end, it’s a powerful indication of how popular your business is and how well you connect with your clients. The data that you receive from social media accounts can be hard to analyze unless you’re experienced in this area, though. If you don’t have the time or ability to extract information from your account statistics, invest in advertising tools. These apps or types of software take in the data from your social media platforms and convert it into explanations of why certain posts are more popular than others.
- Don’t Over-Post
This tip applies to personal and professional pages, but it’s particularly important for your business’s accounts. Never post more than once per day, except for temporary posts on your Instagram or Facebook stories. Don’t be afraid to purchase multiple ads on social media platforms, but only release photos or official updates once each day. If you have a compelling reason to post twice, add a small disclaimer at the end of your caption acknowledging your faux pas. While this may seem like an unnecessary step, it shows that you are well-versed in social media etiquette.
If you’re just starting your company’s social media accounts, you may be overwhelmed. However, if you follow these tips, your account will look professional in no time.