We live in a world becoming increasingly reliant on digital technology. People use the internet for mundane purposes, from everyday errands to looking up information. For example, we use our phones to navigate unfamiliar places via GPS, we use forums to post photos of ourselves and our interests, and we watch videos to learn more about the things happening worldwide. And finally, we use the internet for business purposes. Social commerce platforms and other sites are the central hubs of companies. Businesses lose much of their visibility and access to tools for operations without an online presence.
Many people are unaware of the power and ubiquity of digital technologies. It is estimated that over 50% of all people on Earth have access to the internet. They may possess any digital device, such as a phone, tablet, or laptop. It might not sound like much, but when you estimate the numbers, you get at least 5 billion people on Earth who are connected by this astounding system.
By 2025, you can expect those numbers to inflate exponentially. The number of people connected to the internet in Singapore and other developed countries is even more staggering. More than 90% of all Singaporean citizens might have access to the internet. You can even find free wifi spots in specific areas. It lends credence to the fact that businesses should not be passing up on this opportunity to “weaponise” this great tool.
An influencer marketing platform and other websites businesses create can attract consumers when used wisely. Digital marketing tools are popular in an age where people of every age bracket have access to this technology. But while creating content for your website is a responsibility that everyone should take seriously, you need to look at other platforms for the best results for your marketing efforts.
What is social media?
Think about the first thing that comes to your mind when you hear the words “social media.” You might think of longtime favourites such as Facebook to talk to your relatives, or maybe you would look to Twitter to get news about your friends and world events. Perhaps you would look to YouTube or TikTok to find funny videos about your interests. Social media is one of the biggest drivers of website traffic today.
Think again if you are not using social media for your business ventures. You can find a lot of marketing potential on social media sites. And you do not even need to do it yourself– some companies explore ways to collaborate with people who have large followings on social media sites.
These people are called content creators. The best content creators will have large audiences that may grant your company more exposure. You can attract more people and devise ways to attract their attention with social commerce platforms to prove your point.
Should we use social media sites for marketing?
Understandably, you might be slightly sceptical about using social media as a platform to attract your consumers. In reality, it is still the most effective one, and it might not even have the same risks associated with traditional marketing tactics such as advertising campaigns, commercials, billboard ads, and more. Social media marketing (and to an extent, digital marketing) might be less expensive than all of the other options mentioned above.
However, you may want to consider checking out the advantages of such an arrangement before you strike a deal with an influencer. Here are a few reasons to choose a social media site for your next marketing campaign.
1) You are more likely to find your target audience
People flock to similar websites to find like-minded folk and form groups with their peers. Interest is what you want when looking for a target audience. An influencer marketplace will give marketers data on people’s favourite creators, user experiences, preferences, and the friends they hang out with, making it easier to spread the word about your company.
2) You have a huge pool of viewers, readers, and content consumers at your fingertips
The inconvenient truth about creating your company website is that it is challenging to attract customers to your website if they have other platforms they want to be on. Website platforms are costly to make but few visit them compared to social media sites like Twitter and Instagram. You have to get a little creative if you want to lure them–utilise social media sites to build brand awareness and stir enough interest to let them navigate to your website.
3) You can find able and willing creators to help you market your product
You have probably seen unskippable video advertisements of influencers helping businesses market their products. You can find tons of influencers with different audiences on social media. You can pick the right one via an influencer marketing platform. A business receives exposure while a creator will receive compensation from the agreement.
4) You are equipped with tools that allow you to measure the success of your advertisement campaigns
The biggest advantage of online advertisement tools is that the sites provide you with tools that help you measure the success of your online ad campaign. Most social media sites allow you to create promoted posts, videos, and other messages that target specific parts of the population. Once your ad campaign is over, you can review significant statistics such as the number of clicks your ad campaign reached or the number of people who view your videos. You can even set up business profiles and link your website to them.