A Novice’s Guide To PPC Management

This guide would explain what PPC management means and how you can manage your PPC campaigns. PPC is known as “pay-per-click” is an online-based module used carry visitors to the website for internet advertisements, this is when a person wants to advertise his or her brand or products, he or she pays a publisher which are usually search engines like “Google ads, Microsoft advertising, and amazon advertising” when their ads are clicked on.

PPC is usually associated with search engines and when a person creates their ad, they bid on keyword phrases that are of significant to their intended audience and whenever someone is interested in the ad clicks on it, the publisher pays the advertisers.

Websites with contents usually ask for a certain amount per click instead of using the bidding system. Pay-Per-Click displays banner advertisements are shown on websites with similar information that have been agreed on to have ads displayed on their websites and they are typically not the advertisements used for PPC.

Social media sites like Twitter, LinkedIn, and Facebook have also adopted the PPC as one of their ways of advertising. If an advertiser wants to put out an ad, the cost that a person pays is dependent on the company or person and this is usually decided by two reasons: the advertisers willingness to pay regarding bid of the ad when his or her ad is clicked on.

Websites that offer PPC ads would display advertisements when a certain keyword search matches an advertiser’s keyword list. Google ads are one of the popular most used ways of generating new customers with a positive return of investments (ROI).

PPC management is usually when a marketer monitors and oversees the company’s Pay-per-click advertising strategy and budget. This can be accomplished by a team of marketers and media buyers or outsourced to an outside agency.

The responsibility of a PPC manager includes the following:

  1. Keyword Research
  2. Target Channels
  3. PPC monitoring
  4. Competition analysis
  5. Campaign Optimization
  6. Split testing

Hiring an in-house PPC manager can be a bit pricey for some companies, in other words, getting an agency like the ones from Charlotte PPC agency to handle your PPC is a more sensible move, most especially if you are new to PPC in general or you lack the in-house resources to handle it yourself.

When you want to start a PPC campaign, make sure you set realistic and driven goals, campaigns are based on road maps, so you must know where you are heading and what you are trying to achieve before you embark on this journey. You can lose your way if you don’t have a driven goal.

Keys to knowing your business metric steps include:

  • Customer Lifetime Value (LTV)
  • Customer Acquisition Costs (CAC)
  • Return on Ad Spending (ROAS)
  • Return on Investment (ROI)
  • Average Deal Size
  • Product Margins

It’s really important that you use this metric steps as a benchmark for success when you are making a PPC Management effort. It is very important to know how these metric work hand in hand, just because your Returns on ad spending is at 500% doesn’t mean your productivity margins are great. You should also not get your expectations too high and always be realistic about the outcomes. Be optimistic about your PPC Return on Investment and give it all you can but don’t expect a 1000% Return on Investment (ROI) as soon as impossible, it would take a while to get there and you have to stay focused.

You want to have these goals when you start a PPC campaign:

  1. Generating more leads.
  2. Brand awareness.
  3. Increasing the number of purchases.

There are quite a few affordable one that are considered to be a Charlotte PPC agency, ones that you can choose from to help manage your ROI.

Nancy Fowler

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