Much of your company’s marketing strategy probably focuses on getting customers through the door. What happens next? Consider a few ways you can encourage past clients to come again and again.
- Put Your Name on It
One simple way of promoting your product is to customize the different materials your patrons carry out of the store. If you own a restaurant, this might mean making custom paper products Kinston NC. These products could include anything from to-go cups to napkins. When customers or their friends see these items, they might be reminded to stop by your place of business.
- Throw in a Coupon
No matter what kind of business you run, it is always a good idea to give customers an incentive to come back. If you own a retail store, for example, consider slipping a coupon into patrons’ bags before they leave with their merchandise. Well-made coupons can double as a promise of a discount as well as an advertisement of up-and-coming products or services.
- Create a Rewards System
Similar to distributing coupons, you could encourage clients to return to your shop a second time by creating a rewards system. This could be as simple as starting a punch card that entitles the holder to a free item once they have purchased ten. Rewards systems can also be more complex, such as those run by apps.
- Keep Customers in the Loop
A final tip for gaining repeat customers is to provide them with information about new merchandise or promotions you are offering. You could do this through email, an app or social media. Avoid overdoing this; too many annoying emails may cause people to unsubscribe.
Loyal customers help businesses, especially small ones, to thrive. Consider how you can entice past clients to make your place of business a regular stop.