When it comes to retail businesses, having an attractive retail space entices impulse on-foot store visits and stimulates customers to buy. Well-designed products are your entry barrier for taking your business retail to another level. Learning and mastering visual merchandising displays is as important as establishing your exhibition design or creating a marketing strategy.
Visual merchandising is about using effective and creative products to attract and encourage customer walk-ins and make item purchases. It also promotes repeat sales. Visual merchandising displaysutilise the art of blending the feel, culture, and personality of the brand, apart from pleasing visuals. After all, your retail store outlet should obtain heavy foot traffic in order to boost sales.
How Effective Visual Merchandising Can Help Your Retail Business
Many may not realise it yet. But a well-strategised and pleasing visual merchandising is a piece of retail marketing strategy to influence consumer behaviour to help achieve more sales and retail visits. Without further ado, here are the benefits and perks ofvisual merchandising displays for every outlet retail business:
Adds value to your products
A low-demand product can be strategically displayed in your retail outlet to serve as a highlight. With the right visual merchandising display approach and method, you can increase the sell of your low-demand items to make the goods appear as attractive as possible. It convinces your buyers to make purchases without throwing it as a sale product and reducing its price.
Enhances your buyer’s shopping experience
If getting a retail interior design in Singapore is what you need to enhance your buyer’s experience, you are missing something. Effective visual merchandising is one of the most significant factors to help shape and influence your customer’s shopping experience by manipulating your outlet’s ambience, feel and look.
Aside from well-stocked shelves and gleaming sale signs, positive effects are only reaped on innovative and well-thought strategies. Therefore, learning visual merchandising techniques is a worthy investment to get the positive benefit for your customer’s shopping satisfaction.
Offers an innovative way to advertise products
Visual merchandising is also a form of innate advertisement. As a retailer, you can think of many different and creative ways to present your product items before your customers to entice them to make purchases. Whether it’s signage for promotional items or a one-of-a-kind designed shelving, you already have many avenues to showcase and advertise your product via free-form.
Influence buyer’s decisions
Visual merchandising displays can influence your buyer’s decisions to increase repeat sales and visits. The appeal of effective visual merchandising can be subtle, and it all caters to our conscious minds via ambience, mood, look and product placement in the outlet. Brands like Forever 21 and Nike have their way of utilising visual merchandising display techniques to influence buyers’ decisions.
The Components Of Successful Visual Merchandising
So, what are the primary components retail brands use to make effective visual merchandising displays? Here are the essentials you should consider using as elements for your own outlet’s proper visual merchandising technique:
- Product packaging
- Product appearance
- Shelving placement
- Sales materials
Learning to fully use and combine these elements can elevate your visual merchandising displays. It helps your buyers understand more about your brand and the product you are promoting and creates a positive shopping experience.
Different Types of Visual Merchandising For Retail Outlets
As a retailer, you need to know the different types of visual merchandising suitable for your marketing goals. Some types of visual merchandising can be simple. However, other variants require resources and a sizable investment to achieve them. Nonetheless, there are many options for every retail business to choose from:
Many retail outlets are learning to utilise the latest technology to empower their visual merchandising displays. Interactive displays are about the usage of VR showroom displays, smart monitors and touch screen devices for showcasing products, assisting customers, and for item recommendations. Interactive displays are also about bringing usable information via customer-controlled equipment.
Showroom displays provide a more in-depth immersion of the visual experience for buyers of the product. Whether it’s about furniture, toys or vehicle displays, showroom displays offer shoppers information about the item you are selling, complete with how they would provide an overall value in their day-to-day life via visuals.
Display windows are perhaps among the most common visual merchandising displays every retailer often uses. They are glass enclosures on the exterior walls of a store. They are built and designed in a creative and sophisticated way to attract people and win customers. Display windows are the most direct way to show your brand’s personality and spirit while retaining creativity.
A checkout display is another straightforward way to show products in front of your customer near the counter. It increases the chance for shoppers to add last-minute shopping purchases before checking out their product to increase order value. The counter is the area where they finalise their purchase. Adding a checkout display can be powerful enough to encourage them to impulse buy.
Table displays help reinforce the idea of advertising products as it lets shoppers evaluate and interact with the product. It is also another simpler form in successful visual merchandising displays that any retail store can execute. Table displays are often ideal among gadget retail stores as consumers want to familiarise themselves with the product before deciding to purchase it.
Visual merchandising displays are an effective retail advertising and marketing technique to help meet your sales goals and enhance customer experience. Taking advantage of the human’s five senses is a surefire way to entice shoppers to make purchases on your targeted items you plan to sell without reducing their value or price.
For a visual merchandising and exhibition company in Singapore, visit Dezign Format for innovative design solutions for your retail and exhibitions!