Visual merchandising has five of the most essential aspects:
When people hear the words visual merchandising displays, they usually get nervous or a little scared. They know it’s a term in retail, but they don’t know what it is or how to do it well. It can make it hard to figure out where to start. If you’re not very good at art and don’t have a lot of money, it can be hard to make visual merchandising displays. Visual merchandising has a lot of important parts, but here are the five most important ones: They are simple to set up and won’t cost you a lot of money. Most importantly, they will help you make more sales.
This is very important for the way customers feel when they visit your store.
If you’re changing your retail displays or making new ones, use these five tips to make them more effective and memorable. Also, make more money this year.
Remember That Color Is King
Using the right colour can make or break the way you show off what you have made. If the colours match, the display can still be a success even if it looks a little wacky. Consider using contrasting colours, like black and white, as well as monochromatic colours. Both of these types of displays are interesting and crucial for brand activation.
Too often, we forget about the power of colour and how it can draw the eye. Your home should be on your mind. If your couch is grey or brown, the throw pillows you put on the edges add a little colour. It is the same thing.
Where the eyes go, the feet follow. So use colour to make your customers want to look at your visual merchandising displays and get them to come in and see them, then.
Create a Visual Marketing Focal Point
Where does the viewer’s eye go when they look at your display? Do their eyes move to a specific spot on the screen? Or are they not sure where to look? Set up a hotspot or focal point.
Take a look at your visual merchandising displays from the customer’s point of view: from the top to the floor, and on both sides. Sometimes the customer can’t see the main point because it’s too high up. Always check your displays to make sure customers can see the hotspots and the products.
Rather than being a piece of art, the hotspot is the product. Keep the sandals in front of all the other things on the table, like sand and seashells.
Merchandising Tells a Story
People buy things for a reason. Then, tell them. Use powerful, sales-friendly signs to show the benefits of buying the product. Customers need to know why they need the product or how it will make their lives easier because of the product. Use three bullet points to make this clear to them. It’s important to remember that you’re not writing an essay. You’re writing a headline, powerful bullet points, and, if possible, a price offer for brand activation. By telling a story, you help the customer better understand the product and make it easier for them to buy it.
This means that a display might not have a sign that says what it is or tells you how to do something. If there’s still a story, the sign can speak for itself. If you want to tell a story, for example, you can use lifestyle graphics. There are no words, but the picture says a lot.
Expose Customers to the Maximum Amount of Merchandise
A well-designed, powerful visual merchandising displays let the customer see as much of the goods as possible without making a mess. The more products customers see, the more they want to buy, so they buy more.
Make sure to look into a circular store layout, which many retailers use. Powerful because it lets people see more products than normal aisles. Where aisles are used in your store, place the pop up store designs in the middle so customers have to stop and look at the goods. If you can, have a lot of displays, and show a lot of different kinds of things. But keep the displays clean and sharp, and make sure the aisles are wide and free of obstructions to keep customers from looking at products.
We used dining tables from World Market to make the room look more interesting. The way we put our shoes on these tables was a little weird and a little bold. It was sure to catch the eye of a customer. Since our display tables were unique and had a story behind them, we got a lot of compliments on them. This is different from the traditional display pieces that stores use.
Use Empty Space Wisely
There is a space in every store that isn’t being used very well. It’s the space between the items on display and the ceiling. If this space in your store isn’t being used, you need to start taking advantage of it.
You can use this space for a lot of different things, like pop up store designs that tell you about products or brands. You can also show customer testimonials with the customer’s name and a picture, or show a profile of a designer or supplier who worked with the customer.
You could also put up pictures of people who use your products in a way that makes them think of them. For example, a furniture store could show a picture of a family snuggled up on a couch, which would make people feel warm and fuzzy. A jewellery store could show a woman at a fancy restaurant wearing a bracelet, which would make people think of the store’s jewellery and a rich lifestyle.
Visual merchandising displays can contain a lot of different things, and stores can choose from a lot of different ideas when they make displays. But these tips give you the most for your money. Use them to make your store stand out as much as possible.
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